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2018 Beverage Trends

Texture and color to deliver share-worthy experiences. In 2018, the sound, feel, and satisfaction that texture provides will become more important to companies and consumers alike. Food and drink products have used a variety of ingredients, such as turmeric, matcha, and activated charcoal, to create vibrantly hued drinks, snacks, and  other food that attracts attention, especially on Instagram, Pinterest, and other image-centric media. Colour will continue to be important, but texture…